Combat Strategies of Pizza Hut Essay Example for Free

Combat Strategies of Pizza Hut Essay In the past, Pizza Hut is an outstanding restaurant, especially in offering different style of pizza. Pizza Hut is still a unique restaurant in the early 90’s. Therefore, competitors haven’t existed yet. However, Pizza Box has already existed that became Pizza Hut’s competitor. Recently, there are more and more choices for people to choose when they want to eat pizza. For instance, California Pizza, Saizeriya Italian Restaurant, Pizza Express etc. They are not only offering similar food as pizza hut, some of them may even sell their food at a more affordable price. Apart from the growing number of restaurants, there are more restaurants offering food delivery service. For example, McDonald, Pizza Box, Cheese Pizza, Yoshinoya, Sushi One etc. There are various choices and even different style of cuisine for customers to choose. Customers can just order their food by phone or internet which is really convenient. In order to combat the competitors, Pizza Hut has adopted several strategies on indoor dinning service and pizza delivery service. We think the key combating strategies of Pizza Hut is that it keeps creating and promoting new style of pizza with efficient marketing strategies. New product may attract customers as some of the customers may feel bored about the original style of pizza and willing to try new things. The marketing strategies of Pizza Hut are effective as it promoted their new style of pizza through different ways. For instance, it showed advertisements on television, posted posters in public area and sent leaflet. People keep receiving message about the new dishes of Pizza Hut. People will be more likely to think of Pizza Hut when they are wondering what to eat. As a result, Pizza Hut focused on the marketing tactics and development of new dishes. Pizza Hut allowed customers to make their choices according to their interest. Basically, customers can choose to have thin or thick layer of the pizza base. They can even pay extra money for mozzarella cheese stuffed into the edge of the pizza. Moreover, customers can also create their own pizza by choosing the ingredients they like. Furthermore, Pizza Hut offers free refill of soft-drinks. This can attract soft-drinks’ lover, especially teenagers. On the other hand, Pizza Hut create pizza card. Customers who got pizza card can enjoy 20% discount. Sometimes, they may also cooperate with banks. Customers who got specific credit card can enjoy the discount. The special offers mentioned above can attract more customers because it can help Pizza Hut to gain loyal customers and repeated business. Pizza Hut provided an efficient set menu in the restaurant. In the set menu, dishes are bundled and packaged together. They are usually divided into set menu for 2 people, 4 people and 6 people. Some of the customers, especially those who are in a group, like the set menu of Pizza Hut since the set menu can give suggestions and recommendation on dishes that are suitable for them. It is convenient for them to make decisions on what to eat. Moreover, it can also bring advantages to Pizza Hut since the service and kitchen team can have a better management. Servers can recommend customers to try dishes that they might not normally order. It brings benefits for both service and kitchen teams, since it is easier to predict what the customers will choose and chefs can distribute the workload among kitchen station more evenly. Therefore, the food and service can be maintained in a high quality. Apart from the set menu, Pizza Hut also provide A la Carte menu. The A la Carte of Pizza Hut included various choices of food and beverages. Therefore, customers can choose what they want to eat from those various dishes. Pizza Hut can also promote their signature dishes more easily. Pizza Hut aims to provide efficient and high quality pizza delivery service. To achieve their goal, they focus on the design of the delivery bags and the supervision of efficiency. Customers concerned about the efficiency of food delivery service. Pizza Hut will supervise the delivery efficiency through advanced system and make sure the food will deliver to the destination on time. There are more than 900 deliverers in Hong Kong and they will deliver the food to the destination through the most efficient and direct route. Furthermore, there are 500 telephone operators which make sure that there are adequate operators to receive customer’s order calls. The design of the delivery bags helps to maintain the quality of food. Pizza Hut named their delivery bag as â€Å"Heat Bag†. There are heat device in the delivery bags which can keep the food hot and fresh during the delivery process. Then, the food quality can be maintained when the customers received their food. To sum up, Pizza Hut can project its characteristics and maintain the quality of food through their combating strategies. Although there are numerous competitors, Pizza Hut is able to survive in the market.

The Right Stuff :: Essays Papers

The Right Stuff In the past couple of semesters the topic of expatriates has come up a lot. I’m beginning to see that’s it’s an important issues since we now live in a global market. I do believe that if your successful in your career the likely hood of receiving an expatriate assignment is high. The Houston Business Journal conducted a survey of one hundred companies and sixty percent predict that the expatriate population will increase, while twenty-five percent said it will stay the same (HBJ, June 98). Since the probability is high that I will be asked to go to another country, I’ve had to do some serious reflecting. Would I be a good expatriate employee? There are qualities one must have in order to become a successful expatriate. According to Jeff Freeburg a consultant for H.R. International certain qualities one should have are motivation, receptiveness, Patience, sense of humor, initiative, confidence, dependable, savvy, persistent and decisive (Freeburg 99 ). I feel that I do have most of these qualities but is that enough? I am fortunate that I’m able to speak Spanish fluently, I can also read and write it. It was easy for me to pick up different languages since I’m a first generation U.S. citizen; I grew up with my family members speaking both languages to me. Because of that exposure I have the desire to learn other languages, I can read French and hope to learn Italian and Japanese if time allows me to. Even though I speak a different language I have never left the states to visit other countries either for personal or business reasons. Shannon Roxborough author of The Guide to International Work Success lists other important things one must do before venturing abroad. An expatriate should learn some history in order to deal better with the cultural differences. Learn the business culture, as we have read in the case study of Buckeye Glass Company in China, we have learned the importance other cultures place on building a personal relationship that goes beyond the normal business relations in this county. Learn how to negotiate, American business professional must learn how to conduct proper negotiations in other countries, not every one rushes to the table to hammer out an agreement. Also as we’ve read other countries use tactics such as long pauses or touching during negotiations that seem strange to us but are perfectly normal for them.

Because i could not stop for death&quot Essay

Emily Dickinson frequently explores death through her poetry, using her eponomous ’em’ dashes to communicate the confusion created by an intelligent and exploratory approach to the afterlife in a mind indoctrinated in Puritan dogma. Death is initially presented in this poem as a very different character from its usual personification as a malign, scythe wielding spirit. Here, as the poem begins, he takes the form of a charming suitor who ‘kindly’ stops, and maintains his ‘civility’ throughout their journey. As we progress through the poem, however, the reader becomes increasingly suspicious that the apparently benevolent Death has not, in fact, got Dickinson’s best intrests at heart. The fourth stanza marks the change in tone that reveals this; the onset of ominous ‘chill’ as the carriage passes into darkness highlights how unprepared Death has left her, providing no warning of what is to come. The nervous tone that the poem adopts in this stanza is created both by the breakdown of the previously iambic rythmn and the language of cold shivers that the poet uses; both of which emphasise the ‘quivering’ nervousness of the unprepared. Dickinson’s physical lack of preparation for the afterlife in the poem, her donning of ‘gossamer’ and ‘tulle’ for a journey into the night, reflects her lack of spiritual certainty in the real world; something reflected in several of her poems. Despite an upbringing filled with ‘much gesture from the pulpit’, doubt, not absolute faith, is the subject of much of her work. She remains steadfast only in her belief that ‘This World is not Conclusion’, as while she is confident in the existence of something more, the nature of the afterlife ‘baffles’ her. This poem is also an exploration of an unusual view of death, as Dickinson inverts the normal metaphor of Death as the end of a journey into Death as a journey’s beginning. Life, in this poem, is extrodinarily transient, compressed into the third stanza where childhood, the ripening ‘Grain’ of middle age and the setting sun of old age’s decline are ploughed through in four lines. The poet makes this already short liftime seem even less substantial by the anaphoric use of ‘We passed’, which increases the pace of the poem and gives the passage of time an inevitable feel. Where the poem’s journey of death concludes is unclear, but we do know that there is a pause, perhaps a terminal pause, at a house in the ground. Dickinson’s use of imagery here is ingenious, as the reader’s initial confusion mimics the narrator’s, until we too surmise that this abode, this ‘swelling in the ground’ is a grave, thought of only by the deceased as a ‘house’. The repetition and ryhme of ‘ground’ at the end of two lines in this stanza gives it a pounding finality; suggesting perhaps that this, and not the expected ‘Immortality’, is to be Dickinson’s final resting place. This unexpected turn causes the confusion that the image of the house parallels, and explains the last stanza, in which Dickinson’s fear of perpetual existence in a grave has centuries feeling ‘shorter than the day / I first surmised the Horse’s Heads / Were toward Eternity’. The poem is, in fact, unclear, but I would suggest that the grave is to be Dickinson’s final resting place; that the carriage ‘paused’ not because it intended to go on but instead because the narrator has not yet realised her fate. The final dash of the poem, therefore, represents not continuing doubt as it does in ‘This World is not Conclusion. ‘ but serves to remind the reader of the unending nature of Dickinson’s internment. In light of this, the first stanza’s ‘Immortality’ may seem out of place, but its rhyme with ‘me’ perhaps reveals its origins, as the narrator is consequently so strongly linked with it’s presence that we may imagine it is only Dickinson, and not Death, that welcomes immortality to the carriage, and that it is, in fact, only there as a result of her preconceptions. ‘Because I could not stop for Death –’ is perhaps, as a result, quite a cynical poem, making no promises of salvation or a Christian heaven. It, in some senses, continues a trend set by ‘This world is not Conlcusion. ‘ and ‘Behind me – dips Eternity –’; a trend of diminishing confidence: Dickinson’s once absolute faith in a world beyond our own develops into a confused fear at the nature of the afterlife; it may be a ‘Maelstrom in the sky’, surrounded by ‘Midnight’, or perhaps just a house in the ground. All this confusion is the product of Dickinson’s upbringing; ‘the Tooth that nibbles at the soul’ is a doubt that was to Puritans damning, and once she admits to herself its existence her future is uncertain and heaven perhaps inachievable. Despite it’s bleak outlook however, the poem still stands a facinating exploration of the nature of the next world.

marco polo Essay - 1031 Words

Marco Polo nbsp;nbsp;nbsp;nbsp;nbsp;Marco Polo was born in c.1254 in Venice. He was a Venetian explorer and merchant whose account of his travels in Asia was the primary source for the European image of the Far East until the late 19th century. Marco’s father, Niccolo, and his uncle Maffeo had traveled to China in 1260 - 1269 as merchants. Despite Marco’s enduring fame very little was known about the personal life of Marco Polo. It is known that he was born into a leading Venetian family of merchants. He also lived during a propitious time in world history, when the height of Venice’s as a city-state coincided with the greatest extent of Mongol conquest of Asia. (http://darter.ocps.k12.fl.us/classroom/who/darter1/polo.htm )†¦show more content†¦Marco and his party encountered such hazards as wild beasts and brigands. They also met with beautiful women, in whom young Marco took a special interest. Under the Khan’s protection the Polo’s were able to obs erve a large portion of the Islamic world at close range. By the time they reached the Khan’s court in Khanbalik, Marco had become a hardened traveler. He had also received a unique education and had been initiated into manhood. nbsp;nbsp;nbsp;nbsp;nbsp;Kublai Khan greeted the Polo’s warmly and invited them to stay in his court. The Polo’s became great favorites of the Khan, and Kublai eventually made Marco one of his most trusted emissaries. On these points Marco has been accused of gross exaggeration, and the actual status of the Polo’s at the court of Khan’s is much disputed. For political reasons the Khan was in the habit of appointing foreigners to administer conquered lands, particularly China, where the tenacity of the Chinese bureaucracy was legendary. The Khan could also observe for himself that young Marco was a good Candidate. Finally, Marco reported back so successfully from his first mission, informing the Khan not only on business details but also on colorful customs and other interesting trivia. (Marco Polo in China) nbsp;nbsp;nbsp;nbsp;nbsp;The Polo’s stayed on the court for seventeen years. Apparently, the elder Polo’s carried on their trading whileShow MoreRelatedThe Travels Of Marco Polo1158 Words   |  5 Pagesâ€Å"The Travels of Marco Polo† begins with the journey taken by Marco Polo’s father and his uncle, in which they go to present day china and meet Kublai Khan. The Polo’s family were the first Europeans that Khan got to meet. The Polo’s represent the ideals of Europeans and Khan was very interested about their way of life. He wanted to know everything they knew about European politics, religion, and their justice system, â€Å"And then he inquired about the Pope and the Church, and about all that is doneRead MoreBiography of Marco Polo Essay765 Words   |  4 Pages In 1254, Marco Polo was born in Venice, Italy to a very rich Venetian merchant family. His parents are Nicole Anna Defuseh and Niccolo Polo, but he was raised by extended famil y. His father and uncle were merchants who traveled a lot, and his mother died when he was six years old. In 1262, Marco’s father and uncle made an unforgettable journey to Kaifeng, China to meet Kublai Khan, who is the grandson of Genghis Khan. 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The oral history of Marco Polo’s travels in Asia focused mainly on the time he spent in the city of Kinsay whileRead MoreThe Book Of Ser Marco Polo1985 Words   |  8 Pagesâ€Å"The Book of Ser Marco Polo† is a thirteenth century edition that was transcribed by Marco Polo’s cell mate and was later translated by Henry Yule (266). Marco Polo is a son to Nicolo Polo a trader who entered the city of Cambaluc a center of Chinese civiliza tion in the Yuan period (266). Marco was subsequently captured and put in prison and this book was created out of the stories he was telling his cell mate while they were passing time at the Genoese prison (266). By reading through this book;Read MoreMarco Polo s Influence On The World1980 Words   |  8 Pagesthan life figure they learn about is Marco Polo. Marco Polo was born in Venice, Italy in 1254 CE.1 ¬ encyclopedia Polo was born into a merchant family. At the age of sixteen, Polo joined his father, Niccolà ², and uncle, Maffeo, on their alleged journey to the Mongol Empire. After many years of working in the court of Genghis Khan, Marco Polo returned to Venice with his amassed wealth. While the Marco Polo had been gone, Venice and Genoa were in a conflict. Polo, a native Venetian, joined his homeRead MoreMarco Polo s Influence On The World1390 Words   |  6 Pages Marco Polo is a well-known heroic travelers and a pool game. Marco Polo was born in 1254 in Italy. Marco s father and his uncle had traveled to China as merchants. When they left Italy to return to China, they were chaperoned by Marco Polo and two priests. It is known that he was born into a leading Italian family of merchants. Ruled by Kublai Khan, the Mongol Empire stretched all the way from China to Russia. 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One of the most significant narratives of the voyage is told through Marco Polo, who had a significant impact on the relationship between the east and Europe and on world history. Polo’s voyages vastly enhanced European knowledge about